Gioiella celebrates 80 years of history:
a journey through tradition, innovation and the future

Since 1946, Gioiella has been bringing the Apulian dairy tradition to the world. For its 80th anniversary, the company celebrates its history with a special project, an author graphic novel and a dedicated communication campaign

In 2026 Gioiella celebrates an important milestone: 80 years of history, which began in 1946 in Gioia del Colle thanks to the brothers Francesco and Sebastiano Capurso and has grown into one of the leading companies in the Italian dairy sector.

To celebrate this anniversary, a special project tells the story of the company through the values that have always set it apart: quality, land, family and innovation. A story that looks to the future without forgetting its roots.

A story handed down from Gioiella to Gioiella

The concept of the 80th anniversary comes to life in the claim “Una storia che si tramanda di Gioiella in Gioiella” (A story handed down from Gioiella to Gioiella), a tribute to generational continuity and to the deep bond with the Apulian dairy tradition.

Over these eighty years, Gioiella has turned artisanal know-how into an international business, always keeping the quality of 100% Italian milk and the authenticity of its products at the centre.

The graphic novel “Nel sogno di Gioia”

At the heart of the campaign is “Nel sogno di Gioia” (In Gioia’s dream), the graphic novel created by illustrator Alessandro Baronciani, which tells the story of the company’s birth and its founders’ dream in a poetic and contemporary way.

An editorial project that weaves together memory and imagination, taking the reader on a journey through Gioiella’s origins and the values that still guide its path today.

An anniversary presented at TuttoFood Milan

The 80th anniversary campaign was presented at TuttoFood Milan 2026 through an integrated communication project involving events, editorial content, billboards, radio and digital channels.

A way to celebrate an important milestone together with customers, partners and stakeholders, confirming Gioiella’s commitment to promoting the excellence of the Apulian dairy tradition and iconic products such as Mozzarella di Gioia del Colle PDO, burrata and all the company’s specialities.

After 80 years, Gioiella’s future continues to be built every day, with the same passion that started this story in 1946.

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